In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other facts regarding contemporary B2B advertising and marketing. We talk about how the acquiring trip is now completely fragmented and also the manner in which area structure can assist online marketers take back cont… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other facts concerning contemporary B2B advertising and marketing. We review how the acquiring journey is now entirely fragmented and also the manner in which neighborhood building can aid marketers retake contr… Read More